Product Management Executive - Deposits

Purpose of Job

Responsible for managing the P&L for an individual product(s), ensuring business plan expectations are achieved with additional focus on expense management and end-to-end customer experience. Directly responsible for leading significant growth in one of USAA’s most important portfolios. Works collaboratively with Marketing, Finance, Risk Management, Legal, Information Technology, Operations and the Distribution Sales and Services groups to deliver an industry leading product offering that meets Member needs and drives profitability.

Job Requirements

  • Manages the P&L ensuring business plan expectations are achieved with a focus on growing Membership and driving profitability.
  • Reviews and manages the product set (feature/functionality) for appropriateness of financials, marketing strategy, market competitiveness, Member Experience, regulatory compliance, risk management, as well as efficiency of operation and technology delivery.
  • Documents the results and develops a plan for closing gaps or optimizing outcomes.
  • Provides product performance reporting to senior management that is inclusive of USAA’s performance as well as industry benchmark data; be an expert with respect to the competitive landscape.
  • Works collaboratively across Product, Marketing, Finance, Credit Risk Management, Legal, Information Technology, Operations, and the Distribution Sales and Services groups to deliver an industry leading product offering that drives strong profitability growth across USAA.
  • Optimizes product mix, leveraging segmentation to drive profit, Member satisfaction, and retention.
  • Holds accountability for executing product and emerging payment strategy (Build, Buy, Ally), working with marketing partners to create customer demand and increase cross-sell capabilities across the distribution network.
  • Manages plan for growing products through the creation and implementation of an effective segmentation strategy, including product profitability, service standards, and lifecycle management.
  • Holds responsibility for communicating the product value proposition to Distribution organization.
  • Ensures product team delivers sales support to all distribution channels (e.g., .com, mobile, contact center) so that the product is properly positioned to customers (sales tool and collateral development, sales training, etc.).
  • Manages 3rd Party Relationships (IT, 3rd products, and alliances).


  • Bachelor’s Degree OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
  • 10+years of progressive related experience developing strategies, managing major initiatives and delivering results within a complex matrix environment
  • 6+ years of people leadership experience in building, managing and/or developing high-performing teams
  • Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals
  • Executive-level business acumen in the areas of business operations, industry practices and emerging trends


  • Experience leading at the executive level in a top bank.
  • Demonstrated business acumen in the deposits industry.
  • Oversight of large scale implementation initiatives from research and strategy development through execution and implementation.
  • Significant achievements leading cross-functional teams across multiple lines of business (i.e. legal, marketing, IT, compliance, etc.).
  • Portfolio management experience.
  • Demonstrated accomplishments developing a product line strategy.
  • Demonstrated accomplishments in deposits portfolio mgmt. to include developing and executing pricing strategies and balance sheet techniques.

In addition to the requirements mentioned above, candidates are also evaluated against job related competencies that are aligned with performance expectations for this role.  These competencies are referred to as USAA Leadership Imperatives and are contained in the attached addendum.