Creative Product Marketing (CPM) Strategy Lead – Insurance

Why USAA?

Let’s do something that really matters.

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

We are seeking a dedicated Creative Product Marketing Strategy Lead to support several of our insurance businesses.  The CPM team consists of creative specialists and strategists responsible for delivering campaign concepts and creative assets that differentiate USAA products and support insurance product acquisition goals.  

Working with CPM Channel leads, the CPM Strategy Lead is accountable for establishing and managing the strategic direction across paid and owned marketing channels by setting creative guidelines, best practices and developing our cross-channel learning agenda.

The CPM Strategy Lead is also accountable for the delivery of on-brief creative, on-time creative delivery, inspiring excellence in ideation, execution, and production while fostering collaborative relationships with team members and partners across USAA.

The CPM Strategy Lead partners closely with internal and external agency partners, stakeholders, and executive management to understand business needs, identify breakthrough creative concepts that support those needs, prioritize work, and identify new capabilities required by our best-in-class creative team.

Where necessary this role will also partner with Product, Brand and UX leadership to maintain design consistency across USAA.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio TX, Plano TX, Charlotte NC, Tampa FL or Colorado Springs CO.

Relocation assistance is not available for this position.

What you'll do:

• Leads the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
• Advance knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
• Provides input into management on the creative marketing budget and partners with external agencies ensuring that business objectives are achieved efficiently.
• Explores innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
• Advocates for the future strategy and growth plans for all products in the purview.
• Participates or may lead the agile marketing process.
• Leads the process and timeline for delivering integrated marketing plans from business review through activation and optimization. Deep understanding of the Integrated Marketing Communications Plan (IMCP); leads the development of the activation (creative) briefs. Provides input into the development of the Brand Strategic Positioning.
• Knowledge in product related regulations, and risk and compliance requirements.
• Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets. 
• Provides coaching and training to team members.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s of Arts, Bachelors of Business Administration; OR 4 additional years of related experience beyond the minimum required bay be substituted in lieu of a degree.
• 8 years of relevant work experience, including hands-on experience in developing and managing creatives.
• Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to develop a creative product strategy - ability to develop a look-and-feel for fin serv products.
• Ability to create test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Extensive experience in Product Marketing, including understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.
• Ability to exercise sound judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

What sets you apart:

• Deep experience developing creative executions that are pointed at solving a business challenge.
• Experience developing creative roadmaps that drive continuous improvement through rigorous test and learn agendas.
• Highly skilled at using performance data and full-funnel KPIs to measure success, inform creative decisions and future marketing strategy.
• Experience working across paid and owned media channels.
• Experience working in an Agile environment.
• Experience in the Financial Services or Insurance Industry.
• Enjoys collaborating cross-functionally to enhance business outcomes.
• US military experience through military service or a military spouse/domestic partner.

The above description reflects the details considered necessary to describe the principal functions of the job experience and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $99,160 - $189,530.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an equal opportunity and affirmative action employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, disability, genetic information, protected veteran status, or any other legally protected characteristic.