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Director of Digital Analytics

Job ID
R0118975
Date posted
07/20/2026

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

Join our Member Value team as a Director of Digital Analytics. This is a strategic leadership opportunity to pioneer the transformation of member experiences through cutting-edge digital analytics. You will lead a talented team to deliver digital insights, leveraging customer journey analytics, behavioral data, and digital experience metrics to unlock greater value for our members. Your mission will be to harness the power of digital data to refine digital-first service strategies, optimize performance across all digital touchpoints, and elevate member satisfaction. Shape the future of member engagement by championing data-driven digital strategies and a superior digital experience.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week.

Relocation assistance is not available for this position.

What you'll do:

  • Leads and collaborates on the strategic, tactical, operational, and financial responsibilities associated with CoSA data storage, data preparation, data exploration, information governance, analytics and information delivery.
  • Oversees and coordinates the strategy of subfunctions in the establishment and execution on the delivery of information and analytics platforms and solutions to the business’ key stakeholders and cross-CoSA partners.
  • Responsible for successful end to end process of information management, analytics and delivery.
  • Ensures industry trends and best practices are evaluated and integrated into current process, technology, and development of strategic plans.
  • Provides thought leadership and system thinking to influence relevant data, information, and application architecture decisions to include staying abreast of changes or evolution to industry standards.
  • Leads data reporting to identify reporting opportunities, analytics, and complex projects that includes retirement of reports and promotion of advanced self service capabilities.
  • Provides input on strategic insights to senior leaders and key stakeholders that contribute to functional objectives.
  • Understands the business direction, environment, and strategies, to set the analytic direction and creates strategy to execute the approach that will influence business and drive change.
  • Influences and oversees innovation, provides direction on work prioritization, manages capacity, assists with problem resolution.
  • Oversees the Information delivery experience and risks to ensure teams maintain understanding of business processes, supporting data and applications and presentation of findings and recommendations.
  • Identifies and pursues opportunities to utilize advanced data a delivery and business solutions techniques to optimize their contribution to resolving business issues.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

  • Bachelor's Degree in Statistics, Mathematics, Operations Research, Engineering or other quantitative field (e.g. finance or a social/behavioral science); OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 8 years data and analytics related experience, generating results in a complex financial services organization.
  • 3 years of people leadership experience in building, managing and/or developing high-performing teams.
  • ​Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
  • Strong business acumen in the areas of measuring business outcomes, business operations, industry practices and emerging trends. 
  • Experience leading projects using Agile methodologies.
  • Experience conducting moderately large scale data analysis using internal and external data to support business decision making.
  • Proven ability to tell a story through data and communicate effectively with executive level leadership.

What sets you apart:

  • Prior U.S. military service or being a military spouse/domestic partner is highly valued.
  • An advanced degree in a quantitative field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science, or a related discipline.
  • Deep digital analytics experience with platforms like Google Analytics, Adobe Analytics, or similar tools.
  • Leading digital experimentation and optimization using tools such as Optimizely, Adobe Target, etc.
  • Knowledge of customer data platforms (CDPs), CRM analytics, and AI or machine learning applications in analytics.
  • Tag management experience in implementing and managing tracking using Tealium, Adobe, Google or similar.
  • A deep understanding of customer/member journey analytics, understanding user behavior across websites, mobile apps, and marketing channels.
  • Exceptional communication and presentation skills, with a proven talent for translating complex insights into tangible business impact.
  • Proven experience in building, mentoring, and leading high-performing analytics teams to achieve strategic objectives.

Compensation range: The salary range for this position is: $164,780 - $314,960.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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